{
  "@context": "https://frontierpicks.com/schemas/dossier.v1.json",
  "ticker": "COOK",
  "name": "Traeger, Inc.",
  "url": "https://frontierpicks.com/dossiers/COOK/",
  "json_url": "https://frontierpicks.com/dossiers/COOK.json",
  "status": "DORMANT",
  "current_conviction": "LOW",
  "archetype": {
    "code": "a6",
    "n": 6
  },
  "current_thesis": "Traeger's shares still trade well ahead of a business whose third-quarter 2026 revenue fell 40.4%, so they are more likely to lag than lead. The Lowe's holiday launch and the fourth-quarter report expected around March 2027 will show whether revenue catches up.",
  "invalidation_trigger": "A daily close above $82.00, the highest close of the last 126 sessions (2026-06-29), would show the shares leading the S&P 500 and prove this call wrong.",
  "catalyst_date": "2026-11-27",
  "portfolio": null,
  "pick": null,
  "themes": [
    "consumer-discretionary-rotation",
    "squeeze-momentum-setups"
  ],
  "tags": [],
  "sources": [],
  "caveats": [],
  "source_links": [
    {
      "title": "Traeger, Inc. - Form 8-K - FY2026",
      "url": "https://www.sec.gov/Archives/edgar/data/0001857853/000162828026070127/q3-26earningspressrelease.htm",
      "date": "2026-11-04"
    },
    {
      "title": "Traeger, Inc. - Form 10-Q - FY2026",
      "url": "https://www.sec.gov/Archives/edgar/data/0001857853/000162828026070415/tra-20260930.htm",
      "date": null
    },
    {
      "title": "Finviz",
      "url": "https://finviz.com/news/416345/traeger-misses-as-q3-revenue-drops-40-leaving-its-unchanged-full-year-outlook-dependent-on-a-lowes-driven-fourth-quarter",
      "date": "2026-11-04"
    },
    {
      "title": "Traeger Announces Third Quarter Fiscal 2026 Results",
      "url": "https://finviz.com/news/416010/traeger-announces-third-quarter-fiscal-2026-results",
      "date": null
    },
    {
      "title": "Traeger: Buy Rating Reiterated as Lowe's Partnership and Project Gravity Drive Long-Term Growth; Price Target Maintained at $77",
      "url": "https://www.tipranks.com/news/ratings/traeger-buy-rating-reiterated-as-lowes-partnership-and-project-gravity-drive-long-term-growth-price-target-maintained-at-77-ratings-news",
      "date": null
    },
    {
      "title": "Traeger, Inc. (NYSE:COOK) Stock Has Average Price Target of $50.50 According to Analysts",
      "url": "https://www.marketbeat.com/instant-alerts/consensus-traeger-inc-nyse-cook-stock-has-average-price-target-of-5050-according-to-analysts-2026-10-03/",
      "date": "2026-10-03"
    }
  ],
  "evidence": [
    {
      "claim": "Third-quarter revenue was $74.7 million, down 40.4% from $125.4 million; grills $39.7 million (−48.1%), consumables $19.4 million (−23.1%), accessories $15.5 million (−34.1%).",
      "source": "Traeger Q3 FY2026 earnings release (Form 8-K)",
      "as_of": "2026-11-04"
    },
    {
      "claim": "Third-quarter adjusted EBITDA was a $3.3 million loss versus $13.8 million a year earlier; GAAP net loss was $28.5 million.",
      "source": "Traeger Q3 FY2026 earnings release (Form 8-K)",
      "as_of": "2026-11-04"
    },
    {
      "claim": "FY2026 guidance narrowed to revenue of $440–460 million and adjusted EBITDA of $59–65 million; gross margin 40–41% and free cash flow of at least $30 million reiterated.",
      "source": "Traeger Q3 FY2026 earnings release (Form 8-K)",
      "as_of": "2026-11-04"
    },
    {
      "claim": "Nine-month free cash flow was $49.4 million; cash was $67.8 million versus $19.6 million at 2025 year-end; inventory was $79.5 million versus $98.8 million.",
      "source": "Traeger Q3 FY2026 earnings release (Form 8-K)",
      "as_of": "2026-09-30"
    },
    {
      "claim": "First-lien term loan of $403.1 million outstanding, priced at Term SOFR plus 3.00–3.25%, maturing 2028-06-29; no revolver borrowings outstanding.",
      "source": "Traeger Form 10-Q for quarter ended 2026-09-30",
      "as_of": "2026-09-30"
    },
    {
      "claim": "Third-quarter gross margin was 33.5% versus 38.7% a year earlier; nine-month gross margin of 40.0% includes a 3.2-point tariff refund benefit.",
      "source": "Traeger Q3 FY2026 earnings release (Form 8-K)",
      "as_of": "2026-11-04"
    },
    {
      "claim": "Telsey Advisory Group maintained Market Perform and cut its 12-month price target to $58 from $65.",
      "source": "Benzinga / fiscal.ai, Telsey Advisory Group note",
      "as_of": "2026-11-06"
    },
    {
      "claim": "Lowes.com began carrying Traeger on 2026-11-02, with pellets due in Lowe's stores before Black Friday and fixtures in a subset of stores in February–March 2027.",
      "source": "Earnings Whispers report on Q3 FY2026 results",
      "as_of": "2026-11-04"
    }
  ],
  "view_changes": [],
  "frame": null,
  "filed_numbers": {
    "as_of": "2026-11-13",
    "sector": "Consumer Cyclical",
    "financials": {
      "status": "ok",
      "reason": null,
      "close_date": "2026-11-13",
      "latest_quarter": "2026-09-30",
      "figures": {
        "revenue": {
          "status": "ok",
          "quarters": [
            {
              "end": "2026-09-30",
              "filed": "2026-11-05",
              "restated": null,
              "value_musd": 74.7,
              "yoy_pct": -40.4
            },
            {
              "end": "2026-06-30",
              "filed": "2026-08-06",
              "restated": null,
              "value_musd": 120.2,
              "yoy_pct": -17.4
            },
            {
              "end": "2026-03-31",
              "filed": "2026-05-11",
              "restated": null,
              "value_musd": 94.1,
              "yoy_pct": -34.3
            },
            {
              "end": "2025-12-31",
              "filed": "2026-03-06",
              "restated": null,
              "value_musd": 145.4,
              "yoy_pct": -13.8
            },
            {
              "end": "2025-09-30",
              "filed": "2025-11-06",
              "restated": null,
              "value_musd": 125.4,
              "yoy_pct": 2.7
            },
            {
              "end": "2025-06-30",
              "filed": "2025-08-07",
              "restated": null,
              "value_musd": 145.5,
              "yoy_pct": -13.6
            }
          ]
        },
        "gross_margin": {
          "status": "ok",
          "quarters": [
            {
              "end": "2026-09-30",
              "filed": "2026-11-05",
              "restated": null,
              "pct": 33.5
            },
            {
              "end": "2026-06-30",
              "filed": "2026-08-06",
              "restated": null,
              "pct": 39.5
            },
            {
              "end": "2026-03-31",
              "filed": "2026-05-11",
              "restated": null,
              "pct": 45.7
            },
            {
              "end": "2025-12-31",
              "filed": "2026-03-06",
              "restated": null,
              "pct": 37.4
            },
            {
              "end": "2025-09-30",
              "filed": "2025-11-06",
              "restated": null,
              "pct": 38.7
            },
            {
              "end": "2025-06-30",
              "filed": "2025-08-07",
              "restated": null,
              "pct": 39.2
            }
          ]
        },
        "operating_margin": {
          "status": "ok",
          "quarters": [
            {
              "end": "2026-09-30",
              "filed": "2026-11-05",
              "restated": null,
              "pct": -26.5
            },
            {
              "end": "2026-06-30",
              "filed": "2026-08-06",
              "restated": null,
              "pct": -1.4
            },
            {
              "end": "2026-03-31",
              "filed": "2026-05-11",
              "restated": null,
              "pct": -1.1
            },
            {
              "end": "2025-12-31",
              "filed": "2026-03-06",
              "restated": null,
              "pct": -8
            },
            {
              "end": "2025-09-30",
              "filed": "2025-11-06",
              "restated": null,
              "pct": -66.5
            },
            {
              "end": "2025-06-30",
              "filed": "2025-08-07",
              "restated": null,
              "pct": -4.2
            }
          ]
        },
        "pretax_income": {
          "status": "ok",
          "end": "2026-09-30",
          "filed": "2026-11-05",
          "value_musd": -27.6
        },
        "net_income": {
          "status": "ok",
          "end": "2026-09-30",
          "filed": "2026-11-05",
          "four_quarters_end": "2026-09-30",
          "value_musd": -28.5,
          "four_quarters_musd": -51.4
        },
        "operating_cash_flow": {
          "status": "ok",
          "end": "2026-09-30",
          "filed": "2026-11-05",
          "first_end": "2025-12-31",
          "value_musd": 70.3
        },
        "capital_spending": {
          "status": "ok",
          "end": "2026-09-30",
          "filed": "2026-11-05",
          "first_end": "2025-12-31",
          "value_musd": 6.7
        },
        "free_cash_flow": {
          "status": "ok",
          "end": "2026-09-30",
          "filed": "2026-11-05",
          "first_end": "2025-12-31",
          "value_musd": 63.6
        },
        "diluted_share_change": {
          "status": "ok",
          "end": "2026-09-30",
          "filed": "2026-11-05",
          "base_end": "2025-09-30",
          "pct": 2.9
        },
        "cash": {
          "status": "ok",
          "end": "2026-09-30",
          "filed": "2026-11-05",
          "value_musd": 67.8
        },
        "debt": {
          "status": "ok",
          "end": "2026-09-30",
          "filed": "2026-11-05",
          "value_musd": 400.7,
          "composition": "notes"
        },
        "net_cash": {
          "status": "ok",
          "end": "2026-09-30",
          "filed": "2026-11-05",
          "value_musd": -332.9
        },
        "deferred_revenue": {
          "status": "not reported"
        },
        "backlog": {
          "status": "not reported"
        },
        "receivables": {
          "status": "ok",
          "end": "2026-09-30",
          "filed": "2026-11-05",
          "value_musd": 45.3
        },
        "inventory": {
          "status": "ok",
          "end": "2026-09-30",
          "filed": "2026-11-05",
          "value_musd": 79.5
        },
        "equity": {
          "status": "ok",
          "end": "2026-09-30",
          "filed": "2026-11-05",
          "value_musd": 140
        },
        "market_value": {
          "status": "ok",
          "close_date": "2026-11-13",
          "basis_end": "2026-10-30",
          "basis_filed": "2026-11-05",
          "value_musd": 163.3
        },
        "enterprise_value": {
          "status": "ok",
          "close_date": "2026-11-13",
          "basis_end": "2026-10-30",
          "basis_filed": "2026-11-05",
          "value_musd": 496.2
        },
        "ev_sales": {
          "status": "ok",
          "close_date": "2026-11-13",
          "basis_end": "2026-10-30",
          "basis_filed": "2026-11-05",
          "multiple": 1.1
        },
        "ev_ebit": {
          "status": "not meaningful"
        },
        "pe": {
          "status": "not meaningful"
        },
        "pb": {
          "status": "ok",
          "close_date": "2026-11-13",
          "basis_end": "2026-10-30",
          "basis_filed": "2026-11-05",
          "multiple": 1.2
        },
        "fcf_yield": {
          "status": "ok",
          "close_date": "2026-11-13",
          "basis_end": "2026-10-30",
          "basis_filed": "2026-11-05",
          "pct": 39
        }
      }
    },
    "short_interest": {
      "status": "ok",
      "settlement": "2026-10-15",
      "published": "2026-10-26",
      "short_pct_of_outstanding": 2.35,
      "days_to_cover": 1.1,
      "change_pct": 12.9
    },
    "insiders": {
      "status": "ok",
      "as_of": "2026-11-15",
      "windows": [
        {
          "days": 90,
          "status": "ok",
          "from": "2026-08-18",
          "bought_usd": 0,
          "sold_usd": 152075,
          "bought_unpriced": 0,
          "sold_unpriced": 0
        },
        {
          "days": 365,
          "status": "ok",
          "from": "2025-11-16",
          "bought_usd": 0,
          "sold_usd": 152075,
          "bought_unpriced": 0,
          "sold_unpriced": 0
        }
      ]
    }
  },
  "body_markdown": "## Current Thesis\n\nTraeger's shares still trade well ahead of a business whose revenue fell 40.4% in the third quarter of 2026, so they are more likely to lag the S&P 500 than lead it over the next three months. The Lowe's holiday launch, and then the fourth-quarter report expected around early March 2027, will show whether revenue catches up with the price.\n\nTraeger closed at $65.35 on 2026-11-10, down from $72.31 on 2026-11-09, according to adjusted daily closes. Before the 2026-11-04 report the shares closed at $50.91, per Earnings Whispers. The pullback gave back part of the post-report jump but left the price above Telsey Advisory Group's $58 target, which it cut from $65 on 2026-11-06.\n\nThe story is well known: the post-report rebound is now widely known, Telsey's cut is the only fresh analyst reaction since the 2026-11-04 report, and the 2026-11-10 session was the first sharp reversal. No new company filing or guidance change has appeared since the report. The business story is the same as on 2026-11-04. Only the price has moved.\n\n## Bull Case\n\n- **Guidance midpoints survived a weak quarter.** On 2026-11-04 Traeger narrowed 2026 revenue guidance to $440–460 million and adjusted EBITDA (earnings before interest, taxes, depreciation and amortization) to $59–65 million, keeping both midpoints. Earnings Whispers calculates that this implies fourth-quarter revenue of roughly $151–171 million.\n- **Cash generation is ahead of plan.** Free cash flow was $49.4 million for the nine months to 2026-09-30, against a full-year target of at least $30 million. Cash rose to $67.8 million from $19.6 million at 2025 year-end, per the company's 8-K.\n- **Lowe's adds a new distribution channel.** Earnings Whispers reports that Lowes.com began carrying Traeger on 2026-11-02, pellets are due in Lowe's stores before Black Friday, and fixtures reach a subset of stores in February–March 2027. The company points to a national Lowe's launch in spring 2027.\n- **Cost cuts show up in operating expenses.** Under its Project Gravity program, third-quarter sales and marketing expense fell to $14.3 million from $20.0 million, and general and administrative expense fell to $19.9 million from $22.2 million, per the 2026-11-04 release.\n- **One bullish target sits above the price.** Canaccord Genuity reiterated a Buy rating and a $77 target in August 2026, according to TipRanks, citing Lowe's as a route into eastern and southeastern markets where Traeger has few customers.\n\n## Bear Case\n\n- **Revenue has fallen for three straight quarters.** Revenue fell 34% in the first quarter, 17% in the second and 40.4% in the third, per Earnings Whispers and the 2026-11-04 release. Third-quarter grill revenue fell 48.1% to $39.7 million.\n- **Gross margin is weakening beneath tariff refunds.** Third-quarter gross margin was 33.5%, down from 38.7% a year earlier. The nine-month margin of 40.0% includes a 3.2-point tariff refund benefit that the company says may have to be repaid.\n- **Debt is large next to the equity.** The 10-Q for the quarter to 2026-09-30 shows a $403.1 million first-lien term loan maturing 2028-06-29. Earnings Whispers puts net debt at $335 million, and only 2,804,287 shares were outstanding on 2026-10-30.\n- **Analyst targets sit below the price.** Telsey kept a Market Perform rating and a $58 target on 2026-11-06. MarketBeat put the seven-firm average target at $50.50 on 2026-10-03, with a Hold consensus.\n- **Earnings missed estimates.** Third-quarter adjusted loss per share was $6.77 against a $4.58 consensus estimate, and revenue of $74.7 million missed the $79.4 million estimate, per Benzinga on 2026-11-04.\n\n## Setup & Price Structure\n\nThe 2026-11-10 close of $65.35 sits 20.3% below the 52-week high of $82.00 and 10.3% above its level three months earlier, per adjusted daily closes. The 14-day relative strength index (RSI) read 75.0 on 2026-11-10, above the 70 level that usually marks a stretched short-term run, even after the one-day drop from $72.31.\n\nThe price remains far above the roughly $50.93 200-day moving average cited by Earnings Whispers and the $50.91 pre-report close. That gap, a share count under 3 million and a 24.68% single-day gain on 2026-11-05 (Earnings Whispers) are the visible crowding signs. SEC filings show no new share issuance since the report. The $50.90 level marks where the whole post-report move would be erased.\n\n## Catalyst Calendar\n\n- **2026-11-27:** Black Friday; Lowe's in-store pellet availability due before this date. First in-store test of the Lowe's channel that the fourth-quarter growth guidance depends on.\n- **~2027-03-01 (est.):** Lowe's store fixtures in a subset of doors ahead of a spring 2027 national launch. Physical store presence decides whether Lowe's becomes a lasting source of revenue beyond the initial stocking orders.\n- **~2027-03-10 (est.):** Fourth-quarter and full-year 2026 results. Shows whether fourth-quarter revenue reached the roughly $151–171 million that guidance implies, and gives the first 2027 outlook.\n\n## What Would Change Our Mind\n\nA daily close above $82.00, the highest close of the last 126 sessions (2026-06-29), would show the shares leading the S&P 500 and prove this call wrong.\n\n## Correlation Notes\n\nTraeger trades with the consumer discretionary rotation group, which includes Portillo's, Arhaus, VF Corp, Coty and Capri. That group's weekly status has swung between heating and cooling since 2026-09-13 and read as cooling on 2026-11-10. A cooling group raises the bar for a single name whose rally rests on one quarter's promise. Because of its small share count and heavy debt, Traeger also tends to move with small-cap, high-leverage momentum names more than with home-improvement retailers.",
  "first_seen": "2026-11-10",
  "last_analyzed": "2026-11-11T04:09:45+00:00",
  "last_synthesized": "2026-11-11",
  "date_modified": "2026-11-11",
  "license": "Content © FrontierPicks. Cite the canonical URL."
}