Skip to content
FrontierPicks

In the portfolio

U · Unity Software

Conviction · Medium · more likely to lead the S&P 500 over the next three months, by a modest margin

Wrong if: a daily close below $43.00

Note written ·

In the portfolio Since : +6.0% from the average price paid for its shares, 5.3 percentage points ahead of the S&P 500 from the minute it was bought. See the portfolio.

Why it was bought

Bought 10 November 2026, in the portfolio's opening purchases. The fact behind it, dated 5 November 2026: Q3 2026 results: Strategic Grow $431.5 million (+90%), Vector +40% quarter over quarter, first GAAP profit.

Price against the kill line

22.8% clear of its kill line on the 13 November 2026 close.

How to read this

The red mark is the price level of the published kill line: a close through it (a weekly close, on a weekly line) would prove the research note wrong on price. The dot is where the stock closed on 13 November 2026; a dot left of the mark has closed through its line.

The scale is stretched near the line, so close calls are easy to see. More than 8% from the line, the stock reads well clear, with a hollow dot to show the figure is off the drawn scale.

The kill line is the research note's own test. The portfolio sells on business facts, not on a price. How the portfolio decides

UUnity Software
$43.00
$52.81
22.8%well clear

Three months against the kill line

U daily closes from 17 August 2026 to 13 November 2026, last $52.81, against its kill line: a daily close below $43.00. Bought on 10 November 2026. 17 August 2026: $45.4518 August 2026: $46.7419 August 2026: $47.1120 August 2026: $46.5421 August 2026: $46.9324 August 2026: $46.1625 August 2026: $44.9926 August 2026: $44.3827 August 2026: $43.4928 August 2026: $43.3131 August 2026: $42.101 September 2026: $40.922 September 2026: $40.763 September 2026: $42.084 September 2026: $41.668 September 2026: $42.759 September 2026: $42.5410 September 2026: $42.0711 September 2026: $43.9614 September 2026: $43.4515 September 2026: $43.0116 September 2026: $42.1317 September 2026: $41.8418 September 2026: $41.4021 September 2026: $43.2122 September 2026: $43.1123 September 2026: $44.1024 September 2026: $41.4225 September 2026: $41.5528 September 2026: $39.8629 September 2026: $39.7230 September 2026: $40.931 October 2026: $43.612 October 2026: $43.615 October 2026: $45.686 October 2026: $44.957 October 2026: $45.448 October 2026: $45.899 October 2026: $46.8812 October 2026: $46.6813 October 2026: $46.6314 October 2026: $41.4015 October 2026: $43.3416 October 2026: $40.4019 October 2026: $40.5820 October 2026: $40.1621 October 2026: $41.2122 October 2026: $40.2723 October 2026: $40.7926 October 2026: $40.3327 October 2026: $40.1028 October 2026: $39.5029 October 2026: $39.2730 October 2026: $37.702 November 2026: $38.873 November 2026: $40.484 November 2026: $42.465 November 2026: $48.806 November 2026: $51.499 November 2026: $51.4310 November 2026: $50.3411 November 2026: $49.6512 November 2026: $50.1813 November 2026: $52.81

Daily closes, to . Red: the kill line, a daily close below $43.00, on record since 11 November 2026. The shares are up 16.2% since the close; the S&P 500 is down 2.1% over the same sessions. Figures in the note can cover a different window.

Kill line

A daily close below $43.00, under the $43.34 close of 15 October 2026, which would erase most of the gain since the 5 November 2026 report. Fourth-quarter 2026 Strategic Grow revenue below the $515 million low end of guidance, or Vector growth under 15% from the previous quarter, in the report expected around 11 February 2027, would also break the case.

The portfolio's case

Unity's Vector ad model is compounding on flat costs: Strategic Grow +90% to $431.5 million, adjusted EBITDA margin 41%, Q4 EBITDA guided to $290–295 million. At about $21.5 billion (its market value after the 5 November 2026 report) the stock is roughly 18x Q4 run-rate EBITDA, and that multiple shrinks fast if Vector keeps growing more than 20% a quarter.

The portfolio sells if one of these comes true

  • Q4 2026 Strategic Grow below the $515 million low end of guidance, or Vector quarter-over-quarter growth under 15%, in the report expected around 11 February 2027.
  • The JAMS arbitration or a court ruling in the AppLovin dispute restricts Unity's use of ad data or of models trained on it.
  • Unity agrees to a sale at or below about $57 per share, or confirms the talks have ended while Grow growth is decelerating.

It can also sell when that day's research finds the stock fully priced, for a clearly better use of the money, to limit risk in the portfolio, on the weekly review's plan, when a cash takeover pays the shares out or at the end set for a shorter trade when it was bought. A close through the kill line (on a weekly line, a weekly close) means the note's call is wrong: the note is re-read, and the portfolio reads the new note at its next decision. The price alone never sells.

How the portfolio decides →

The portfolio's record →

The business · as of

Unity sells software that game makers use to build and run games (Create) and an advertising network, led by its Vector AI model, that helps them buy users and earn from ads (Grow). It earns subscription fees and a share of ad spend; revenue was $622 million in the quarter to 30 September 2026, up 32.2% from a year earlier.

What is changing, and what follows · as of

What is changing now
On 5 November 2026 Unity reported third-quarter Strategic Grow revenue of $431.5 million, up 90%, and its first GAAP profit since its IPO; Reuters the same day reported Silver Lake and PIF takeover talks.
What follows for the company
The filed operating margin rose to 16.2% in the quarter to 30 September 2026 from −26.7% a year earlier; four-quarter free cash flow was $607 million, and $2,646 million of cash exceeds the $557.7 million of notes due 15 November 2026.
What follows for its customers, suppliers and competitors
AppLovin (APP), the main rival ad network and the arbitration claimant, faces a faster-growing Unity network; Alphabet (GOOGL) gains a game-engine partner through the 7 October 2026 Spark partnership.

What the price assumes · as of

At the 13 November 2026 close (filed inputs to 5 November 2026) the shares trade at 10.6 times sales and 7.2 times book, with a free-cash-flow yield of 2.6%; P/E and EV/EBIT are not meaningful after a $340 million four-quarter net loss. That holds only if revenue keeps growing near the 32.2% of the latest quarter while the 16.2% operating margin of that quarter persists.

Key figures from the filings · Technology

Quarter to 30 September 2026, filed 5 November 2026; valuation at the 13 November 2026 close

Revenue, latest quarter ($M)
622
Revenue, change on a year (%)
+32.2
Gross margin (%)
81.9
Operating margin (%)
16.2
Free cash flow, four quarters ($M)
607
Net cash, cash less debt ($M)
408
Enterprise value to sales (×)
10.6
Free-cash-flow yield (%)
2.6
All filed numbers

What Unity Software reports to the SEC in its quarterly and annual filings. Each group states its period and filing date once; a figure dated otherwise says so. Built from the filings known on .

Results by quarter Each quarter with the day its figures were first filed, and the day of a later filing that changed them
Quarter to Revenue ($M) On a year (%) Gross margin (%) Operating margin (%)
first filed 622 +32.2 81.9 16.2
first filed 547 +23.9 79.6 −5.9
first filed 508 +16.8 30.8 −69.1
first filed 503 +10.1 74.3 −21.2
first filed 471 +5.4 74.4 −26.7
first filed 441 −1.9 74.1 −26.9
Income Quarter to 30 September 2026, filed 5 November 2026
Pre-tax income ($M) 119
Net income ($M) four quarters: −340 121
Diluted shares, change on a year (%) against the quarter to 30 September 2025 +17.4
Cash flow Four quarters to 30 September 2026, filed 5 November 2026
Operating cash flow ($M) 622
Capital spending ($M) 15.5
Free cash flow ($M) 607
Balance sheet At 30 September 2026, filed 5 November 2026
Cash and short-term investments ($M) 2,646
Debt ($M) convertible debt 2,238
Net cash, cash less debt ($M) 408
Deferred revenue ($M) +11.2% on a year 270
Backlog, orders not yet delivered ($M) +35.4% on a year 597
Receivables ($M) 834
Inventory ($M) Not reported
Shareholders' equity ($M) 3,249
Valuation At the 13 November 2026 close, filed figures to 5 November 2026
Market value ($M) 23,439
Enterprise value, market value plus net debt ($M) 23,031
Enterprise value to sales (×) 10.6
Enterprise value to operating income (×) Not meaningful
Price to earnings (×) Not meaningful
Price to book value (×) 7.2
Free-cash-flow yield (%) 2.6

Short interest (FINRA, settled 15 October 2026, published 26 October 2026): 6.3% of shares outstanding sold short, 2.9 days of average trading to cover, +0.3% since the previous report.

Insiders' open-market trades SEC Form 4, by trade date, to
Window Bought Sold
90 daysfrom $0 $10.0M
12 monthsfrom $0 $79.3M

Linked companies · as of

Suppliers:
GOOGL
Competitors:
APP

The thesis

Unity Software's advertising turnaround and reported takeover interest make the shares modestly more likely than not to beat the S&P 500 over the next three months. The fourth-quarter 2026 report, expected around 11 February 2027, settles the operating case by testing Strategic Grow revenue against the $515–520 million guide. The rating is Medium because the third-quarter results give the shares a dated operating lead, while unconfirmed takeover talks and a narrowing gap to the reported deal valuation keep the odds only modestly better than even.

Third-quarter Strategic Grow revenue was $431.5 million, up 90% from a year earlier, against guidance of $380–385 million, per the third-quarter results release of 5 November 2026. Net income was $121.6 million. That was Unity's first profitable quarter under generally accepted accounting principles (GAAP) since its 2020 initial public offering.

The shares closed at $52.81 on 13 November 2026, the highest close of the past year. At that close the market value was $23,439 million, per the company's filed share count. Reuters reported on 5 November 2026 that Silver Lake and Saudi Arabia's Public Investment Fund (PIF) had discussed a valuation of about $25 billion, a figure set before the results. Unity, Silver Lake and PIF have made no public statement on the talks since.

Bullish and bearish views on Unity Software Inc.

The bull case on Unity Software Inc. (U), in brief: advertising growth is accelerating sharply. The bear case: the takeover talks are unconfirmed.

Bull case

  • Advertising growth is accelerating sharply. Strategic Grow growth of 90% in the third quarter followed 63% in the second, per Unity's releases of 5 November 2026 and 6 August 2026. CEO Matt Bromberg said Vector, the company's AI advertising model, grew revenue 126% from a year earlier and 40% from the previous quarter.
  • Guidance points to faster growth. On 5 November 2026 Unity guided fourth-quarter Strategic Grow to $515–520 million, up 105–107%, and strategic revenue to $683–691 million, up 65–67%, with adjusted earnings before interest, taxes, depreciation and amortization (EBITDA) of $290–295 million.
  • The profit came from operations. Third-quarter GAAP operating income was $100.6 million against a $125.9 million loss a year earlier, per the release. The filed operating margin rose to 16.2% from −26.7% a year earlier, and gross margin was 81.9%, per the 10-Q filed 5 November 2026.
  • Cash flow and orders support the guide. Free cash flow was $607 million over the four quarters to 30 September 2026, and backlog was $597 million, up 35.4% from a year earlier, per the 10-Q. Cash and short-term investments of $2,646 million at 30 September 2026 exceeded the $557.7 million of 2026 convertible notes that the release says Unity planned to repay at their 15 November 2026 maturity.
  • Analyst targets sit above the shares. Needham ($70), Citizens ($70), Oppenheimer ($64), Wells Fargo ($64), Wedbush ($63), Goldman Sachs ($62), Freedom Capital ($62), BTIG ($60) and Citigroup ($59) raised targets on 5 November 2026 and 6 November 2026, per Benzinga. Wedbush set its target at about 20 times its $1.55 billion fiscal 2028 adjusted EBITDA estimate.
  • A reported buyer group exists. Reuters reported on 5 November 2026 that Silver Lake and PIF held preliminary talks and that Unity has worked with an investment bank, per Investing.com. Silver Lake already owns about 8% of Unity, per the same reports.

Bear case

  • The takeover talks are unconfirmed. Reuters described them as preliminary, and Dataconomy wrote on 9 November 2026 that no deal is certain and terms could change. Unity declined to comment to Reuters.
  • The gap to the reported valuation has narrowed. The $23,439 million market value at the 13 November 2026 close sits close to the roughly $25 billion Reuters said was discussed. A negotiated sale near that figure would leave little room above the current price and sit below the $62–70 targets at the top of the analyst range.
  • Insiders sold into strength. Matt Bromberg sold 100,000 shares at $51.30 on 6 November 2026 under a Rule 10b5-1 plan, per a Form 4 filed 10 November 2026. He, the chief financial officer, the chief operating officer and the chief legal officer also sold at average prices of $43.51–45.32 between 25 August 2026 and 28 August 2026, per SEC Form 4 filings.
  • The AppLovin dispute is unresolved. AppLovin filed a JAMS arbitration demand on 27 September 2026 alleging Unity's Ad Quality tool collected its data, per Digiday. A San Francisco judge denied a temporary restraining order, per Tradingpedia on 2 October 2026; the merits now sit in private arbitration.
  • One profitable quarter is a short record. Net income over the four quarters to 30 September 2026 was a $340 million loss, per the 10-Q, and the diluted share count rose 17.4% from a year earlier. The fourth-quarter report is the first test of whether GAAP profit repeats.
  • The market backdrop is weak. The Nasdaq Composite fell 5.5% on 5 November 2026 in an AI-led sell-off, per Benzinga, with CNN's Fear & Greed Index in "Extreme Fear".

Price setup

The move came on news. Trefis reported the shares rose 14.9% on 5 November 2026 while the S&P 500 fell 4.4%, closing at $48.80. The pre-report reference is the $37.70 close of 30 October 2026. Across US stocks, no reliable effect has been found so far for what follows a one-day jump of this kind.

The shares traded to an intraday 52-week high of $54.27 on 9 November 2026, eased to a $49.65 close on 11 November 2026, and closed at $52.81 on 13 November 2026, up 5.2% that session with no company announcement in company news. The last close is 2.7% below the 52-week high. At that close the 50-day moving average was $43.39 and the 200-day moving average $31.95, so the shares sit well above both.

The shares are up 16.2% over three months from the $45.45 close of 17 August 2026, and the 52-week closing low was $17.13 on 23 February 2026. For scale, the standard deviation of three-month returns across liquid US stocks was 27% in 2026. The next earnings report is about three months away, so news on the takeover talks and the AppLovin arbitration is the likeliest source of large moves before then.

Catalysts ahead

  • ~15 December 2026 (est.): Unity Spark closed beta on Google Playground, dated by the companies only to later in 2026. First evidence of whether the 7 October 2026 Google partnership brings users to Unity's engine and runtime.
  • ~11 February 2027 (est.): Unity fourth-quarter 2026 results. Tests Strategic Grow revenue against the $515–520 million guide and Vector's growth from the previous quarter, and shows whether GAAP profit recurs after the third quarter.

What would change the view

A daily close below $43.00, under the $43.34 close of 15 October 2026, which would erase most of the gain since the 5 November 2026 report. Fourth-quarter 2026 Strategic Grow revenue below the $515 million low end of guidance, or Vector growth under 15% from the previous quarter, in the report expected around 11 February 2027, would also break the case.

The risks this note tracks, each with what would confirm it:

  • The reported Silver Lake and PIF talks end without a deal and the takeover premium leaves the shares. Confirmed by: Unity or the investors confirming the talks have ended while Strategic Grow growth is decelerating.
  • A deal near the reported $25 billion valuation caps the shares below the targets analysts set on growth. Confirmed by: Unity agreeing to a sale at or below about $57 per share.
  • The AppLovin arbitration restricts Unity's use of advertising data or of models trained on it. Confirmed by: a JAMS arbitration order or a court ruling restricting Unity's use of ad data or of models trained on it, or Unity disclosing a revenue impact from complying.
  • Vector's growth slows against the steep fourth-quarter guide. Confirmed by: fourth-quarter 2026 Strategic Grow revenue below the $515 million low end of guidance, or Vector growth under 15% from the previous quarter, in the report expected around 11 February 2027.
  • The first GAAP profit proves a one-quarter event. Confirmed by: a fourth-quarter 2026 GAAP net loss in the report expected around 11 February 2027.
  • A deepening AI-led market sell-off pulls software shares down regardless of company results. Confirmed by: further Nasdaq declines after the 5.5% fall of 5 November 2026, with Unity falling alongside and no company news to explain it.

What it trades with

Unity's shares trade with mobile advertising peers, AppLovin first among them, and against AppLovin on news from their legal dispute. Takeover reports have partly separated the shares from the Nasdaq: they rose on 5 November 2026 while the S&P 500 fell 4.4%. A common market view is that a reported bid supports a share price in a falling market; that support depends on the talks staying live. Silver Lake and PIF were part of the group that took Electronic Arts private in a deal that closed in August 2026, per reports of the Unity talks, so news on that group's financing capacity bears on Unity as well. Unity's engine partnership with Google, announced 7 October 2026, ties a second part of the business to Alphabet's developer tools.

Caveats

  • Unity's convertible notes rank ahead of the common shares: $1.0 billion of 2.0% notes due 2027 and $690 million of 0% notes due 2030 were outstanding at 30 September 2026. Form 10-Q for the quarter ended 30 September 2026 · as of
  • Silver Lake owns about 8% of Unity, and its co-CEO, Egon Durban, sits on Unity's board, per reports of the November 2026 takeover talks. Reuters report via Investing.com, 5 November 2026 · as of
  • AppLovin is both Unity's main advertising peer and the claimant in a JAMS arbitration over Unity's Ad Quality software. Tradingpedia, 2 October 2026 · as of
The evidence, claim by claim (8)
  1. Third-quarter 2026 Strategic Grow revenue was $431.5 million, up 90% from a year earlier, against guidance of $380–385 million; total revenue was $622.1 million, up 32%. Unity third-quarter 2026 results release (8-K exhibit 99.1) · as of
  2. Third-quarter 2026 net income was $121.6 million and GAAP operating income was $100.6 million, against a $125.9 million operating loss a year earlier; Unity called it its first GAAP-profitable quarter since its IPO. Unity third-quarter 2026 results release (8-K exhibit 99.1) · as of
  3. Third-quarter 2026 adjusted EBITDA was $256.6 million and free cash flow was $219.7 million; cash and short-term investments were $2,646 million at 30 September 2026. Unity third-quarter 2026 results release (8-K exhibit 99.1) · as of
  4. Fourth-quarter 2026 guidance: Strategic Grow $515–520 million, up 105–107%; strategic revenue $683–691 million, up 65–67%; adjusted EBITDA $290–295 million. Unity third-quarter 2026 results release (8-K exhibit 99.1) · as of
  5. Backlog was $597 million, up 35.4% from a year earlier; convertible debt was $2,238 million, including $1.0 billion of 2.0% notes due 2027 and $690 million of 0% notes due 2030. Unity Form 10-Q for the quarter ended 30 September 2026 · as of
  6. Reuters reported Silver Lake and PIF approached Unity and discussed a valuation of about $25 billion; talks were described as preliminary, and Unity has worked with an investment bank. Investing.com on the Reuters report; Dataconomy 9 November 2026 · as of
  7. Analyst targets raised after the third-quarter report include Needham $70, Citizens $70, Oppenheimer $64, Wells Fargo $64, Wedbush $63, Goldman Sachs $62, Freedom Capital $62, BTIG $60 and Citigroup $59. Benzinga and Investing.com analyst notes, 5 November to 6 November 2026 · as of
  8. CEO Matt Bromberg sold 100,000 shares at $51.30 on 6 November 2026 under a Rule 10b5-1 plan. SEC Form 4 filed 10 November 2026 · as of

Sources

Related · shared themes

Every buy and sale, with its reason, is published in the portfolio feed. Follow the portfolio feed → Follow @frontierpicks on X