Stocks · Theme
Consumer brands & retail stocks · 89 research notes
89 Consumer brands & retail stocks moving on the same story, each with a dated research note: thesis, kill line and next catalyst.
Active themeStage: maturing, as of 15 November 2026.
All 89 have a dated research note with a published kill line: the note's own test, stated in advance, of what would prove it wrong: a price level, a business fact, or both.
All stocksARHSArhausMedium Arhaus's furniture orders are running far ahead of deliveries, giving the shares a modest edge over the S&P 500: Q3 2026 comparable written sales rose 13.9% and client deposits reached $325.0 million. The Q4 2026 report, expected in late…CHAChagee HoldingsMedium Chagee Holdings is modestly more likely to lead the S&P 500 over three months: its shares cleared $14.00 on a $1.95 special dividend. The third-quarter report, expected around 27 November 2026, shows whether China same-store sales, down…COSTCostco WholesaleMedium Costco Wholesale's underlying sales growth held at 7.3% in October and a $30 special dividend followed on 10 November 2026, giving the shares a modest edge over the S&P 500. The November sales report (~2 December 2026) and first-quarter…CPRICapri HoldingsMedium Capri Holdings' Michael Kors turnaround gives the shares a modest edge over the S&P 500 after the 30 October 2026 beat-and-raise, despite a CEO handover on 4 January 2027. The fiscal third-quarter report, expected in early February 2027,…CROXCrocsMedium Crocs, Inc. is more likely to lead the S&P 500 over three months: a third-quarter beat and a third guidance raise lifted full-year adjusted EPS to $14.45–$14.65, and the fourth-quarter report due around mid-February 2027 settles it.CRSRCorsair GamingMedium Corsair Gaming's recovery case holds after it beat third-quarter guidance and raised its 2026 outlook on 5 November 2026; the fourth-quarter report shows whether profit holds as memory gross margin falls to 18%–20%.CVNACarvanaMedium Carvana is taking share in a flat used-car market, with third-quarter retail units up 39% and more units guided for the fourth quarter. The February 2027 report shows whether volume growth outruns falling profit per car.ELEstee Lauder CompaniesMedium Estée Lauder's turnaround now shows in sales as well as margins, with first-quarter organic sales up 6% and the fiscal 2027 outlook raised; the second-quarter report, estimated for about 3 February 2027, shows whether growth holds against…ELFe.l.f. BeautyMedium e.l.f. Beauty's shares are modestly more likely than not to beat the S&P 500 because the company raised its fiscal 2027 organic sales growth outlook to 9%–11% after 51% quarterly sales growth. The fiscal third-quarter report, expected…ETSYMedium Etsy's marketplace is growing faster than its own guidance, with third-quarter GMS up 8.8% and buyers growing again, giving the shares a modest edge over the S&P 500. Holiday sales against the $3.46–$3.52 billion fourth-quarter guidance…FIGSMedium FIGS, the healthcare-apparel maker, holds a modest edge over the S&P 500 after beating third-quarter estimates and raising its 2026 outlook on 5 November 2026, although its CEO sold $79.7 million of stock on 9 November 2026. The…GMEGameStopMedium GameStop's shares hold modestly better-than-even odds of beating the S&P 500 on CEO Ryan Cohen's buying, $5.1 billion of cash and a 43.4 million-share eBay stake. The third-quarter report, projected for about 8 December 2026, settles…HASHasbroMedium Hasbro's Magic: The Gathering profits and its raised 2026 outlook make the shares modestly more likely than not to beat the S&P 500 over three months. Holiday toy sales from 27 November 2026 and the fourth-quarter report expected around 17…MCDMcDonald'sMedium McDonald's US sales turned positive in September and improved through October after a value push, giving the shares a modest edge over the S&P 500; the fourth-quarter report in early 2027 shows whether US traffic has recovered.MNSOMINISO Group HoldingMedium MINISO's 25%-30% mainland China sales growth, against a share price that already reflects lower full-year profit, gives the shares a modest edge; the 17 November 2026 third-quarter report shows whether margins stabilise.ODDODDITY TechMedium ODDITY Tech's third-quarter beat and raised 2026 outlook back a recovery built on steady IL MAKIAGE repeat orders and a growing SpoiledChild. The fourth-quarter report, expected in late February 2027, shows whether the advertising-partner…OLLIOllie's Bargain Outlet HoldingsMedium Ollie's Bargain Outlet shares are modestly more likely than not to beat the S&P 500, supported by a $500 million buyback and three analyst target increases since mid-October. The early-December third-quarter report shows whether comparable…ONONOn HoldingMedium On Holding's shares are rated modestly more likely to beat the S&P 500 because the company kept FY2026 sales guidance and plans faster fourth-quarter growth; holiday sales from 27 November 2026 and the Q4 report around March 2027 settle it.PGProcter & GambleMedium Procter & Gamble's volume-led growth restart, with organic sales up 4% last quarter, makes it modestly likelier to beat the S&P 500 while Brent near $96 stays under the $100 its cost plan assumes. The 19 November 2026 Investor Day and the…PLNTPlanet FitnessMedium Planet Fitness's third-quarter beat, raised sales outlook and five analyst target increases give the shares a modest edge over the S&P 500; flat membership of about 21.5 million means the New Year join season and the February 2027 report…PTLOPortillo'sMedium Portillo's turned same-restaurant sales positive and raised adjusted EBITDA guidance to $98–$101 million on 5 November 2026, leaving the shares modestly likelier than not to beat the S&P 500. Transactions still fell 0.7%, so the January…REALRealRealMedium The RealReal's 29 October 2026 beat and raise, with luxury-resale GMV up 23%, makes the shares modestly likely to beat the S&P 500; the fourth-quarter report must deliver the guided $27.5–29.0 million of adjusted EBITDA.REFReformationMedium Reformation's shares are modestly more likely than not to beat the S&P 500: revenue grows about 20% and the 2026 sales outlook was raised to $610–612 million. Holiday trading from 27 November 2026 and the estimated 26 January 2027 IPO…SGSweetgreenMedium Sweetgreen's comparable sales turned positive in October, up about 5% after the cyclospora outbreak, which gives the shares a modest edge over the S&P 500. Fourth-quarter comparable sales, which management expects to grow about 4%, settle…SIGSignet JewelersMedium Signet Jewelers is earning more on flat sales after raising fiscal 2027 adjusted EPS guidance to $10.45–$12.15; its 2 December 2026 third-quarter report tests that range against an $11.70 Zacks consensus in its upper half.SMGScotts Miracle-GroMedium Scotts Miracle-Gro's margin recovery gives the shares a modest edge: fiscal 2027 adjusted EPS guidance of $4.70 to $4.90 meets the $4.71 consensus despite about $100 million of commodity inflation. The late-January 2027 report and spring…AZOAutoZoneLow AutoZone is more likely to lag the S&P 500 over three months: its 1.6% domestic same-store sales growth trails O'Reilly's 7.2%, and its latest profit gain leaned on tariff refunds. The 8 December 2026 first-quarter report shows whether…BBWIBath & Body WorksLow Bath & Body Works shares are more likely to lag the S&P 500 because analysts already expect third-quarter earnings above the company's own guidance; the 19 November 2026 Q3 report settles whether sales and the roughly $650 million…BOBSBobs Discount FurnitureLow Bob's Discount Furniture shares look more likely to lag the S&P 500 as a diesel-driven gross margin cut and a 30% furniture tariff from 1 January 2027 weigh on a stock already near analyst targets. The fourth-quarter report settles whether…COTYLow Coty Inc.'s debt cut and Q1 FY27 beat have lifted the shares to $4.06, above every analyst target, while earnings are still guided lower; the Consumer Beauty review due by 31 December 2026 decides whether earnings support that price.DNUTKrispy KremeLow Krispy Kreme's shares are more likely to lag the S&P 500 because its 5 November 2026 earnings beat has not yet turned into cash: free cash flow was negative $10.0 million through nine months and net leverage was 5.5 times. The…HDHome DepotLow Home Depot's shares have climbed on falling mortgage rates while its customer traffic still shrinks, so they look more likely to lag the S&P 500; the 17 November 2026 third-quarter report shows whether guidance and transactions back the…KOCoca-ColaLow Coca-Cola's shares are more likely to lag the S&P 500: at about 28 times forward earnings and above the average analyst target, the raised 2026 outlook looks priced in. The fourth-quarter report with first 2027 guidance, expected around 10…KSSKohlsLow Kohl's shares are more likely to lag the S&P 500, trading above the $17.25 consensus target on one upgrade and a refund-aided guidance raise; the Q3 report expected around 24 November 2026 shows whether $1.80–$2.40 EPS guidance holds.NKENikeLow Nike's shares are more likely to lag the S&P 500 over the next three months because revenue is still falling and analysts keep trimming targets; the 17 November 2026 Investor Day presentations and the December quarterly report show whether…PEPPepsiCoLow PepsiCo shares look more likely to lag the S&P 500 over three months because North American snack profit and drink volume are shrinking while the stock has already climbed back to its 200-day average. The fourth-quarter report and first…PZZAPapa John's InternationalLow Papa John's shares are more likely to lag the S&P 500 over the next three months: North America comparable sales fell 8.3% in the third quarter of 2026 and the 2026 outlook was cut again. The fourth-quarter report in late February 2027…VFCV.F.Low V.F. Corporation's shares look likely to lag the S&P 500 because they already price in a Vans recovery that results have not shown. The third-quarter report, estimated for about 27 January 2027, settles whether Vans improves to a…VSXYVictoria's SecretLow Victoria's Secret & Co.'s shares are more likely to lag the S&P 500 after running past most analyst targets, with BofA cutting them to Neutral on 12 November 2026. The 3 December 2026 third-quarter report shows whether sales clear the top…WINGWingstopLow Wingstop's shares have run ahead of its business and are more likely to lag the S&P 500: they rose 46.8% in three months to $166.73 on 11 November 2026 despite a third cut to same-store-sales guidance. The fourth-quarter report, expected…WMTWalmartLow Walmart shares look more likely to trail the S&P 500 over the next three months because brokers already priced in its advertising- and membership-driven profit growth. The 19 November 2026 third-quarter report shows whether results can…ABNBAirbnbMedium Airbnb's faster third-quarter growth, raised 2026 outlook and $12 billion buyback give its shares a modest edge over the S&P 500; fourth-quarter revenue against the $3.22–$3.28 billion guide, due around mid-February 2027, settles it.AMCAmc Entertainment HoldingsMedium AMC Entertainment's third quarter delivered $109.3 million of free cash flow with no rise in share count, so the shares are rated modestly likely to beat the S&P 500; Thanksgiving attendance and the fourth-quarter report show whether that…AOUTAmerican Outdoor BrandsMedium American Outdoor Brands is more likely to lead the S&P 500 over three months on a 53.0% gross margin, raised profit guidance and a $10 million buyback; the fiscal second-quarter report, estimated for about 8 December 2026, shows how much…CAKECheesecake FactoryMedium The Cheesecake Factory's flagship traffic rose 9.5% last quarter and management raised 2026 and 2027 sales guidance, yet the shares closed at $109.67 on 11 November 2026, below their October high. The fiscal Q4 report, expected around…CMGChipotle Mexican GrillMedium Chipotle Mexican Grill's customer traffic is growing again (third-quarter transactions +0.8%, comparable sales +2.1%), which modestly favors the shares over the S&P 500; the fourth-quarter report in early 2027 settles whether margins stop…CRCTCricutMedium Cricut's machine sales are growing again, making its shares modestly more likely to beat the S&P 500 over three months; the fourth-quarter 2026 report, expected around early March 2027, shows whether holiday demand held without one-time…FNKOFunkoMedium Funko's third-quarter report on 5 November 2026 beat guidance, with gross margin of 45.2% versus 43–44% and adjusted EBITDA of $32.1 million; the holiday quarter and a shrinking Loungefly line decide whether the margin gain lasts.FOSLFossil GroupMedium Fossil Group's turnaround passed its Q3 test with 59.8% gross margin and a raised fiscal 2026 outlook, so the shares are modestly more likely than not to beat the S&P 500; holiday sales and year-end free cash flow settle it.GCTGigaCloud TechnologyMedium GigaCloud Technology's marketplace is growing faster than guided, so the shares are modestly more likely to lead the S&P 500 over three months; the fourth-quarter report, estimated for late February 2027, shows if revenue meets the $425…JAKKJAKKS PacificMedium JAKKS Pacific's licensed Disney doll, role-play and costume lines lifted third-quarter sales 20% and net income 50%, and the shares are modestly more likely than not to beat the S&P 500 over three months. Black Friday on 27 November 2026…NCLHNorwegian Cruise Line HoldingsMedium Norwegian Cruise Line Holdings beat third-quarter guidance and raised its 2026 outlook on 29 October 2026, with 2027 net yield guided up 1% to 2%; first-half 2027 bookings, still behind last year, decide whether that holds.PIIPolarisMedium Polaris Inc. is modestly more likely than not to beat the S&P 500 over three months on market-share gains and falling debt; the fourth-quarter report expected in late January 2027 shows whether retail and earnings excluding tariff refunds…RRGBRed Robin Gourmet BurgersMedium Red Robin Gourmet Burgers is more likely to beat the S&P 500 over three months: refranchising cut its debt and preliminary third-quarter comparable revenue rose 3.9%; the delayed 18 November 2026 report shows whether debt, earnings and…SONOSonosMedium Sonos beat fourth-quarter forecasts and guided holiday revenue above consensus, so its shares are modestly more likely than not to beat the S&P 500; the early-2027 first-quarter report shows whether growth outruns memory-chip costs.WWayfairMedium Wayfair has held a 6.9% adjusted EBITDA margin for two straight quarters as US growth sped up, which leaves its shares modestly likely to beat the S&P 500. The fourth-quarter report decides whether the margin holds while a December rate…WSMWilliams-SonomaMedium Williams-Sonoma's raised fiscal 2026 outlook and a new round of analyst target raises on 12 November 2026 leave the shares modestly more likely to lead the S&P 500 over three months; the third-quarter report, expected in the second half of…AEOAmerican Eagle OutfittersLow American Eagle Outfitters' shares are more likely to lag the S&P 500 over three months: Aerie grows, but the namesake brand shrinks and tariff refunds inflate profit. The ~2 December 2026 third-quarter report settles it.ANFAbercrombie & FitchLow Abercrombie & Fitch's margin reset (19.9% operating margin in Q2 fiscal 2026) holds the case together, but the shares have slipped 10.0% from a $171.09 high to a $154.00 close; the confirmed 24 November 2026 Q3 report settles whether…ASOAcademy Sports and OutdoorsLow Academy Sports and Outdoors shares, up 42.1% in three months to $69.32, are more likely to lag the S&P 500 while comparable sales are negative and EPS guidance leans on one-time tariff refunds; the ~8 December 2026 report settles it.BBYBest BuyLow Best Buy shares are more likely to lag the S&P 500 after a 24.5% three-month rise put them above recent analyst targets while Q3 guidance implies slower growth. The 24 November 2026 Q3 fiscal 2027 report settles it.BIRKBirkenstock HoldingLow Birkenstock Holding plc's shares are more likely to lag the S&P 500 than lead it: they closed at $36.61 on 11 November 2026, below the 200-day average, with the Americas wholesale debate unresolved until the 10 December 2026 full-year…BLMNBloomin' BrandsLow Bloomin' Brands raised its FY2026 adjusted EPS range to $0.97–$1.02 on 6 November 2026, but traffic fell 1.8% and its Q4 guide trails estimates; the late-February 2027 report decides whether margin repair holds.BRCBBlack Rock Coffee BarLow Black Rock Coffee Bar's shares are more likely to lag the S&P 500. Third-quarter same-store sales rose 5.8%, but margins narrowed and debt rose, and fourth-quarter results, expected around March 2027, will show whether margins recover.CALCaleresLow Caleres' brand-led earnings recovery is real but contested: Brand Portfolio sales rose 23.6% in Q2 while Famous Footwear comparable sales fell 5.9%, and Q3 guidance trails consensus. The December Q3 report settles whether the $1.50–$1.65…CBRLCracker Barrel Old Country StoreLow Cracker Barrel's shares look more likely to lag the S&P 500: the $66.13 close on 11 November 2026 tops every cited analyst target while restaurant comparable sales fell 2.1% last quarter. The first-quarter fiscal 2027 report, expected…COOKTraegerLow Traeger's shares still trade well ahead of a business whose third-quarter 2026 revenue fell 40.4%, so they are more likely to lag than lead. The Lowe's holiday launch and the fourth-quarter report expected around March 2027 will show…DLTRDollar TreeLow Dollar Tree's multi-price earnings recovery is real, but the shares, at $141.27 on 12 November 2026, sit above the $140 targets of Evercore ISI and Loop Capital, so they are more likely to lag the S&P 500 over three months. The 24 November…FLXSFlexsteel IndustriesLow Flexsteel Industries' shares are more likely to lag the S&P 500 over three months: first-quarter margin of 6.0% missed the 6.5% to 7.0% guide, which is repeated for the second quarter. The late-January 2027 report settles it.GCOGenescoLow Genesco's margin-led turnaround is working, but flat comparable sales and an 8% inventory build leave the shares more likely to lag the S&P 500 than lead it; the early-December Q3 fiscal 2027 report decides it.HBBHamilton Beach Brands HoldingLow Hamilton Beach Brands is more likely to lag the S&P 500 over three months: it cut its 2026 revenue and operating-profit outlook on 4 November 2026 as retailers turned cautious on holiday orders. Holiday sell-through from 27 November 2026…HVTHaverty Furniture CompaniesLow Haverty Furniture Companies' shares are more likely to lag the S&P 500 over three months: order growth slowed to 2.3% in the third quarter from 12.3%, and adjusted EPS ex-refunds was $0.25. The early-2027 fourth-quarter report settles it.JILLJ.JillLow J.Jill's earnings recovery is largely reflected in the price, so the shares lean toward lagging the S&P 500 until the third-quarter report, expected around 9 December 2026, shows whether guided 3%–5% sales growth arrives.KMXCarMaxLow CarMax's 3 November 2026 Shift into GEAR plan holds profit per car flat rather than restoring it, so earnings growth must come from volume, costs and buybacks. The quarter ending 30 November 2026 is the first results test; the shares look…LOVELovesacLow Lovesac's shares are more likely to lag the S&P 500 over three months after the 10 September 2026 guidance cut; the third-quarter report, expected around 10 December 2026, settles whether results hold inside the lowered guide.LUXELuxExperience B.V.Low LuxExperience, the luxury e-commerce group behind Mytheresa and NET-A-PORTER, is slightly more likely to lag the S&P 500 over three months after a 38.7% rally; the 17 November 2026 first-quarter report decides whether results justify the…MMacy'sLow Macy's shares are more likely to lag the S&P 500 over three months: operations are improving (second-quarter comparable sales rose 2.7%), but a guided third-quarter loss and a price above consensus targets leave little cushion. The report…MATMattelLow Mattel's 2026 guidance cut on 5 November 2026 leaves an unconfirmed Authentic Brands takeover approach as the main support for the shares, which look more likely to lag the S&P 500; a confirmed offer, a sale process or the February 2027…MOVMovado GroupLow Movado Group's margin recovery is already in reported results, and the shares, down 10.5% in three months, are more likely to lag the S&P 500; the third-quarter fiscal 2027 report, expected in late November, tests the 55%–56% margin…OXMOxford IndustriesLow Oxford Industries' fiscal 2026 adjusted earnings guidance of $1.60–$2.00 a share sits below its $2.80 annual dividend, even after the shares rebounded to $30.43; the third-quarter report near 10 December 2026 settles whether the payout…PVHLow PVH Corp.'s brand reset at Calvin Klein and Tommy Hilfiger rests on delivering $11.80–$12.10 of fiscal 2026 adjusted EPS without tariff-refund help; the Q3 report, due in early December, settles it.RCKYRocky BrandsLow Rocky Brands' sales are growing fast, but 2026 profit leans on tariff gains that will not recur, so the shares look more likely to lag the S&P 500 than lead it; the 2027 guidance due with fourth-quarter results in late February 2027…SFIXStitch FixLow Stitch Fix's shares are more likely to lag the S&P 500 over three months: active clients fell to 2.277 million at 1 August 2026 and fiscal 2027 revenue guidance implies flat sales. The early-December first-quarter report tests whether the…SHAKShake ShackLow Shake Shack's shares are more likely to lag the S&P 500 over the next three months: the 5 November 2026 report held full-year ranges, but margin sits in the lower half of its range and 2027 has no outlook. Fourth-quarter results due around…SHOOSteven MaddenLow Steven Madden beat third-quarter earnings and raised its full-year profit outlook, but the shares fell after the 5 November 2026 report because Kurt Geiger growth slowed and the guide implies a flat fourth quarter. The next test is the…TDUPThredUpLow ThredUp's shares are more likely to lag the S&P 500 over three months: on 4 November 2026 the company cut fourth-quarter revenue guidance to $77.0–79.0 million from $85.0–87.0 million, and the fourth-quarter report, expected around…TLYSTilly'sLow Tilly's earnings recovery and above-consensus third-quarter guidance are largely priced out of the shares, which are more likely to lag the S&P 500; the 2 December 2026 third-quarter report settles whether sales reach guidance.VRAVera BradleyLow Vera Bradley's shares look ahead of its results after a 134.5% three-month rise on one tariff-refund-aided quarter; the fiscal third-quarter report, listed for 10 December 2026, shows whether direct sales hold once refunds end.WEYSWeyco GroupLow Weyco Group's 2026 earnings jump leans on tariff refunds that are nearly used up, so the shares look more likely to lag the S&P 500 over three months; the fourth-quarter report, estimated for around 3 March 2027, shows margins without…